With Valentine’s Day just around the corner, we’re bombarded by advertising. Most is directed toward guys…because they rely heavily on ads to tell them what to buy their gals for holidays. That way they don’t have to think. If a company were to market yak manure as the perfect Valentine’s gift, you can be darn sure that hundreds of men would send it to their sweethearts. Run a commercial with a few hot models oohing and ahhing over a steaming pile of droppings, and orders would pour in by the shit load. (sorry, I couldn’t resist).
Now a word of caution.
I’m not sure what I’d like for V-Day, but I can guarantee with 100% certainty that it isn’t a teddy bear from the Vermont Teddy Bear Company. Yes, you’ve seen the commercials, running 386 times a day on every cable network with even one male viewer.
The ads feature attractive, female recipients, ages 20 to 40-something, thrilled to receive an over-priced stuffed animal…that “arrives as a Bear-Gram gift, packed inside our fun and colorful gift box with air hole complete with a personalized card and gourmet candy”.
Maybe in my 36.9 years I’ve lost touch with the true concept of “fun” but…